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Greetings!
We hope everyone is having a great summer so far. I'm
sure everyone is looking forward to some fun and fireworks to
celebrate the 4th of July... not to mention the
three-day-weekend!
We would also like to take this time to mention our SUMMER
SPECIAL
on closing costs going on now! Please check out the link for
more information!
This month we are bringing you stories that offer advice on
quick fixes to increase value of a home, ways to make the most
of online leads, and information on where the presidential
candidates stand on housing reform.
Enjoy!
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8
Quick Fixes to Increase Value
With buyers scarcer, sellers must up the ante to convince them
that their property offers what many want most - top value for
dollar expended. Here are eight fast fixes:
1. Buff up curb appeal. You've heard it before, but it's
critical to get buyers to want to look on the inside. Be
objective. View listings from the street. Check the condition
of the landscaping, paint, roof, shutters, front door,
knocker, windows, house number, and even how window treatments
look from the outside. Add something special-such as big
flower pots or an antique bench - to help viewers remember
house A from B.
2. Enrich with color. Paint's cheap, but forget the adage that
it must be white or neutral. Just don't let sellers get too
avant-garde with jarring pinks, oranges, and purples.
Recommend soft colors that say "welcome," lead the eye from
room to room, and flatter skin tones. Think soft yellows and
pale greens. Tint ceilings a lighter shade.
Read
more...
Source:
www.realtor.org |
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6
Best Practices for Online Leads
A well-thought-out strategy for responding to e-mails is
central to your success with today's Web-savvy buyers and
sellers.
BY MICHAEL RUSSER
If you're like many of today's real estate practitioners, the
majority your new leads come from the Web. An online consumer
will shoot you an e-mail (often anonymously), fill out a form
on your Web site, or maybe just send you a text message.
Given today's challenging market conditions, you want to treat
these inquiries like gold. You must respond professionally -
honoring prospects' desire for privacy while also providing
valuable information that will eventually turn them into
clients. Here are six general rules that will help you
accomplish that goal.
Read more...
Source:
www.realtor.org |
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Where
McCain, Obama Stand on Housing
As the race for the presidency shapes up as a contest between
Sen. John McCain, the presumptive Republican nominee, and Sen.
Barack Obama, who claims the Democratic nomination, here are
their initial positions on housing and related economic
issues.
McCain:
1. Proposes to spend up to $10 billion to allow some
homeowners to trade high-interest, adjustable-rate mortgages
for fixed-rate loans.
Obama:
1. Calls for greater government regulation of the U.S.
financial system and proposes a new $30 billion economic
stimulus plan to help homeowners, including a $10 billion
foreclosure prevention fund to help people keep their homes
and $10 billion in relief for state and local governments hit
hardest by the housing crisis.
Read more...
Source:
www.larealtors.org |
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